“Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.” —Lewis Howes, New York Times bestselling author of The School of Greatness
Most people say that adventures happen by chance. But just think: If adventures were solely a product of luck, everyone would lead similarly exciting lives . . . except we don’t.
There’s a common phrase that “Nothing good happens after 2 am.” But most people probably have never narrowly escaped death while running with bulls in Pamplona, defeated Kiefer Sutherland in a drunken game of Jenga, or jumped into a moving limousine full of strangers only to take over a bachelorette party. That’s because they only got it half-right. Nothing good happens after 2 am . . . except the most EPIC experiences of your life.
Why did they get it wrong? Because until now, no one realized there was a science of adventure. People generally believe that the most adventurous experiences of their lives happened by chance. But just think, if that were true, if it was pure luck we would all lead similarly exciting lives . . . but we don’t.
Adventures don’t happen by accident—just ask Jon Levy. Once a high school geek, he is now a world-traveling behavior scientist and the creator of the EPIC Model of Adventure, a breakthrough four-stage process for creating unforgettable experiences—from assembling the right team and the finer points of party crashing, to the science of being funny and ending the evening with style.
The 2 am Principle combines outrageous triumphs, embarrassing failures, and life-changing lessons from Levy’s adventures with concrete science to show anyone how to live life more fully—and adventurously.
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